Postsecondary Pathways

An Invitation for the Texas Tech Parents Association

[Originally, this was an email — not a webpage. After drafting it, I realized it was much too long! I thought it might read better online with some added structure and graphics.]


My name is Teresa Herrin. I am the executive director of Postsecondary Pathways — a nonprofit based in Austin.

While preparing the inaugural edition of our publication, The TX College Guidebook, we came across your outstanding organization. I am writing for three reasons:

  1. TX College Tours (a program of the nonprofit Postsecondary Pathways) is offering an affordable Texas Tech Preview Tour Roadtrip. We would appreciate your help in publicizing the fast-approaching trip. In return, we will contribute $25 per registrant to your scholarship fund.

  2. We would also like permission to include the Texas Tech Parents Association on the campus profile page for Texas Tech in The TX College Guidebook. We are in awe of your team’s dedication and enthusiasm for Tech! We love how it is sustained outside the university structure. From our vantage point, yours just has more heart and soul than the others.

  3. On Sunday morning, October 7, we would like to host a panel of Tech freshmen and sophomores (4-5 total) to discuss their path to Tech and how to maximize time at the Preview. We prefer Texans with geographic diversity within the state. To compensate them for their time, we will provide a $40 stipend. We would greatly appreciate your nominations of students for the panel.

Roadtrip to Tech Preview

As a former AP Government teacher, I know firsthand how many students from Houston struggle to arrange a campus visit to Tech. Some of my students decided on Tech without ever visiting. Happily, when they stopped by to say hello during their Winter Break, most all of them loved Tech!

In an effort to make the trip affordable and fun, TX College Tours is offering our first-ever Tech Roadtrip. We are so excited to offer routes from across the state. All routes depart after the SAT exam on October 6. We are happy to add more routes from South or West Texas, if requested by a sufficient number of students.

Endorsed by Texas Association of Student Councils

As an endorsed program of the Texas Association of Student Councils, we are partnering with Student Council chapters at high schools throughout Texas to help them raise funds for activities by publicizing TX College Tours. We prefer to invest in their work, instead of purchasing social media ads. For each student on a TX College Tour from their campus, they receive $25. 

Contributions to Your Scholarship Fund

We are willing to extend a similar offer to you. For every person registering for the Roadtrip to Tech as a result of your publicity, we will contribute $25 to your organization's scholarship fund and a $25 discount to the registrant.

To ensure that you receive credit for each registration, we will provide an exclusive discount code for TTPA to publicize.

Since we are a nonprofit, the tour fee simply covers the actual cost of trip plus the marketing fee that we normally budget for the Student Councils. [Until we meet with their advisors at the Statewide Conference later this month, we will not have partnerships across Texas in time to publicize this tour.]

The TX College Guidebook

Instead of including the rest of the email, I thought it best to show you the mock-up page for Texas Tech! Below is an image of the page.

Next Steps

We hope you will take the opportunity to learn more about the guidebook and Tech Preview Roadtrip. A link to a more detailed itinerary is included on the trip’s homepage.

I would love to schedule a time to talk. Please let me know a convenient time for you.

To be included on the Tech campus profile page, let us know contact information (could be email) you prefer, as well as the best URL to link.

Also, please let us know if you are willing to nominate some enthusiastic, articulate Tech freshmen and sophomores! Now, that I’m retired from teaching, I can no longer rely on my former students.

Congratulations on leading such an exemplary organization!

I look forward to hearing from you.


Teresa Herrin

TX TECH Parent Association.png

The Official TX College Guidebook & App


Who asked us to create The Guidebook?

Texas high school principals!
During their annual conference in Austin, secondary school principals asked us — Postsecondary Pathways — for more resources related to college selection and admission.

To be distributed next week!

The Guidebook is the first-ever, full-color ePublication/Mobile App featuring all of the 71 four-year, accredited colleges and universities in Texas with a residential campus. Actually, it is the first publication of any type with each Texas college featured on an entire profile page packed with up-to-date information.

In addition to the traditional data found in guidebooks, the Fall 2008 issue includes the specific info needed for families to plan visits to college campuses across Texas:

  • Regular Daily Tour Schedule (an easy-to-read table

  • Campus Preview Days & Saturday Visit Options

  • Campus Maps (links and pdfs)

  • Name of the Visitor Center (making it easier to find on the map)

  • Parking Directions & Tips

We created The Guidebook to be completely interactive with embedded YouTube videos and direct links to the best available resources. Students and their families will appreciate the convenience of accessing the guidebook on their phones and laptops. Some print copies (8.5 x11) will also be published, however, the interactive features require the eBook publication or app.